Zara History And Background Commerce Essay

Zara History And Background Commerce Essay The middle-aged mothers buy dresses at Zara chain because theyre discounted, while the generation aged in the mid-20s buys Zara clothes because its fashionable. Obviously, Zara has strong retail shops, low price, being in fashion. Zara was and still an interesting case study for lots of other retailers and fashion traders in the world. Zara History and Background The founder of Zara, Amanico Ortega, opened his first Zara in 1975 in Central Street in downtown of Spain. The first store featured is low-priced and look like popular products, higher clothing fashion. The shop proved to be success, and Amanico began opening more Zara shops in Spain. During 1980 Ortega started to change the designs, producing and the distribution process to reduce times and respond to new trends rapidly, in what he known as (Instant Fashions). Zara built its improvements after developing its information technologies in fashion field and theyre using groups of fashion designers instead of individual ones. In 1980 Zara started international expansion through Porto. In 1989, Zara entered France and United States in 1990. International expansion increased in Mexico 1993, Greece 1995, Sweden and Belgium 1995, till getting over 70 countries by 2001. Zara runs 500 shops around the world and all the shops are company owned. Zara is one of the international retailer that manufactures, designs and sells clothing, accessories and footwear for men, women aged 15 to 45 and children. Zara is one of the leading internationalized retailers, (Zara ,Massimo Dutti ,Pull Bear ,Bershka) Zara company controls the supply chain and designing. Zara built its own manufactory and they established business model, called JIT system. Zara could design new products and completed goods in 4 to 5 weeks, also can modify the existing products in as little as 2 weeks. If any design does not sell good in a week, it will be withdrawn from all shops, added orders will be canceled and new design will be pursued as shortening products life cycle means better success in customer preferences. Besides, Zara has a series of standard designs that is coming over every year. Zara is also becoming the worldÃÆ' ¯Ã‚ ¿Ã‚ ½s leading fashion company and its brand has exceeded expectations. As they have strong design team. Zara Business model Zara business models can be divided into three components: Value drivers, capabilities and concept. Zara concept is maintaining design, producing that will allow Zara to react rapidly to changes in customer demands. SOWT ANALISYIS [ZARA] Analysis is strategic planning method used to evaluate the Strength, Weaknesses, Opportunities and Treats .Zara marketing strategy is very effective. Strengths: 1) Normally, retails industries take about 3 to 5 months to obtain new seasonal fashion collection. Zara is able to distribute products within 2 weeks to the customers, because goods are moving rapidly through Zara shops, buyers worry to buy a product that it might no longer be available other time. 2) 70 countries with 500 shops positioned in the best shopping center, More than 350 cities in Americas, Europe, Africa and Asia. Weakness: 1) Zara is different than its competitors such as Benetton and Gap, doesnt use Asia outsources. 70% of ZaraÃÆ' ¯Ã‚ ¿Ã‚ ½s controlled facilities in Galicia of Spain. The competitors of Zara have outsources to low-cost Asian countries such as china for low cost labor and production 2) Zara spends 0.3% of total incomes on marketing and advertising. This concept is lesser than its competitors which their average spend 3-4% on advertising Opportunities: 1) Zara Company concentrates in strategy on the close cooperation with customer by use the new technologies, such as online shopping 2) Zara competitors, such as Gap and Benetton, but the key of success of Zara is more fashionable and the price is less Threats: 1) Protection laws are 1 of the threats that Zara face in the potential market, disasters in the Galicia region of Spain and government instability. 2) The profits will be affected if the oil price rises as weekly distributions and that will charges high cost transportation. PorterÃÆ' ¯Ã‚ ¿Ã‚ ½s Five Forces [ZARA] 1. Rivalry Therere few fast-design fashion shops like Zara around the world as this unique feature allows Zara to get high profit without spending a lot of money on advertisements to reach the market share. 2. Treat of new Entry Profitability and unique feature attract traders with investment to enter the fashion market. it could be very difficult to collect all the labor force needed in a short time. If traders want to enter this market, they should have sufficient time to be prepared. 3. Supplier Power Zara and any fashion shops usually have weak supplier power because of the purpose that their objective is to attract all potential buyers to buy their goods. 4. Threat of Substitute Generally, fashion industries are very changeable in many existing competitors as they want to control the next big tendency. However Zara is still different from other fashion shops in terms of creative designs and constant innovation. 5. Buyer Power Therere many people who have loyalty to Zara. Regardless of the brand name, Consumers purchase what they like. Segmentation Target market-Zara Who is the customer? ZaraÃÆ' ¯Ã‚ ¿Ã‚ ½s target audience is youth, price awareness, and extremely sensitive to latest fashion designs. They have competitive advantage over old-fashioned retailers because they dont describe their target by segmenting lifestyles and ages giving them broader market. Zara segments their products line by women (60%), men (25%) and the fast growing children (15%). Targeting specific segment of the market, this could be a great strategy. Market segmentation is the process of targeting groups of consumers who have common needs. Therere many different ways to segment Markets such as segmenting products, segmenting service requirements, segmenting geographic locations demographic segment, or segmenting lifestyles. To create successful segmentation, we need to understand what customers need, how customers decide between products, and how group of consumers demand different things, Zara targeted a wide-ranging gap in retail market as it targets consumers who interested in fast fashion to be updated with latest fashion designs. In order to target the market, Zaras strategy runs its shops in important locations and provides its customers with turnover time of 3 to 4 weeks for its new fashion collections. Besides, the strong brand name, the collection of fashion dresses, accessories and marketing campaigns which pulls target markets to Zara shops.

International Retail Buying & Merchandising

International Fashion Branding International Retail Buying & Merchandising ‘Evaluate the various buying structures that exist in order to support a retail buying function and the impact of these buying structures on the roles and responsibilities of the retail buyer. Use illustrative examples to support your answer. ’ Within the retail environment customer satisfaction and company profitability are a crucial consideration in the merchandise choice of the buyer (Diamond & Pintel, 2008).The range of the buyer’s duties will depend on the size of the business and can be seen as three main buying approaches; centralised, decentralised and a combination of the two. Throughout this essay the buying structures will be explored in depth and the advantages and disadvantages of each will be underlined. The difference between these three approaches will highlight further the roles and responsibilities of the retail buyer and how they change depending on the type of organisati on. The buyer’s role within the retail sector is an extremely crucial one.A fashion buyer selects a range of products targeted at a specific clientele within a certain price range to hopefully gain profit for a retail company (Kang, 1999). Therefore getting the merchandise collection correct has been described as ‘the engine of success’ within retailing (Aufreiter et al. , 1993). A successful buyer requires a variety of skills including communication, calculation, analysing market positions, the power of negotiation and should also be creative (Varley, 2005).There are three roles of a buyer as stated by Hirshman and Stampfl (1980), firstly as a change agent where the buyer inspires the consumer to consider purchasing new and exciting goods, secondly as a gatekeeper where the buyer will coordinate the movement of the product from supplier directly to the customer. Finally the opinion leader role will encourage the customer’s outlook however this does not ne cessarily result in a direct purchase from the company.The key activities which a retail buyer must carry out are as follows; analysis of market opportunity which helps understand consumer buying behaviour, the creation of a merchandise plan which will incorporate a range of goods and merchandise within that category. The buyer needs to then select and build a solid relationship with a supplier to give the business a competitive advantage. The development of the product will ensure an exclusive feel of the brand, precisely tailored to meet the desires of the retailer and their customer. These goods will then me packaged, presented and promoted accordingly (Fernie et al. 2003). The buying role can differ between companies due to the size of the organisation, the budget allocated, classification of merchandise, the number of employees and where the stores are located (Diamond & Pintel, 2008). These attributes clearly define the organisational structure that a business will use to appr oach the buying role. The first of the three approaches, which large chain stores favour, is a centralised structure. This is where a whole buying team are involved and all purchase decisions are made at Head Office.Usually buyers will have separate departments and select a specific product range, for example lingerie or footwear (Goworek, 2001). As the size of a company grows, the buyer’s role becomes more intense as they deal with larger sums of money, a greater number of products and competition increases. More staff is brought in to help spread the workload and this in turn separate the buying role from the marketing one. This can be perceived as a negative as buyers are required to be kept up to date with promotions and merchandising decisions (Rosenbloom, 1981).On the other hand, there any many advantages of buying taking place in Head Office over store level. Stores with full point-of-sale data capture systems can accumulate up to date information on sale trends and bu ying patterns for each item and store them to allow forecasts to be more precise. This helps provide buying power with the negotiation of supply prices and allows a single point of communication for supply base. Subsequently allocating more time to the buyer to analysis market trends and discovers new products for their customer.In short the cost of buying function is lower as economies of scale are achieved. Tighter quality control techniques can be applied to improve production and delivery performance whilst buying and stock control choices are levelled across all stores. This gives store managers the opportunity to focus on motivating their staff and the running of their store (McGolderick, 2002). However while centralised purchasing does have its advantages, it can occasionally not recognise the needs and variation in demand of an individual store as well as that of the store manager.With buyers working from Head Office quarters there is very little informal communication with the various units making ‘the organisation less adaptive to marketplace and environmental changes’ (Stampfl, 1978). Every store will have a different set of customers and product assortment. However as the retailer is not in control of buying the merchandise they must work with the allocated product from the central buying team (Wang, L, 2010). This in turn can demotivate managers at local levels as they feel their input or contribution to the buying activities is invalid.All buying teams within centralised structure main goals are to become the front runner in the marketplace. Marks and Spencer are one of the many chain stores which are constantly reviewing their buying strategy to ‘deliver lower stock levels, shorter lead times and greater flexibility’ (marksandspencer. com, 2013). Decentralised merchandising can be found within independent retailers selling products with stable demand. In such cases the store managers often take on the function of buying locally as well as many other numerous management roles.It is favoured when a number of decisions need to be made at store level based on customer’s needs. A well-known brand which takes this type of approach is Johnson & Johnson who offer a range of health care products. This is due to the various businesses they are involved in which have different customer desires. By having a diverse range of businesses, with more than 250 autonomous units, the company has managed to modernise and grow regardless of its size (Singer & Abelson, 2010). Giving store level management more opportunity to have an element of control over the buying for their stores.A method of enhancing customer service and the stores efficiency against the large companies who use the centralised method is to allow the small retailers to cater fully to their local product choice (Varley, 2005). A major plus of using a decentralised structure is the ability for a store to adapt to change within the local market without having to wait for the centralised buying team to give the go ahead. This can boost self-esteem of store managers as they feel they have a large contribution with the buying decisions.The CEO of Johnson & Johnson, William Weldon stated a negative with having a decentralised approach, the head of the company will have to gain a good deal of trust with their store managers to make the correct decisions. Having decisions spread out amongst the company can also lead to inconsistency across the organisation. Weldon also pointed out that by having a decentralised approach it allows his business to advance internationally. They count on local employees in overseas markets to make critical business decisions (Kokemuller, n. ). A combinative structure is the third approach that a retailer may adopt where the ability to purchase takes place at both central and local level. This may involve the central buyers buying the core lines for all the stores and products to suit local needs are bought in turn by local managers. This method has been utilised by international food retailers whose head office buy main brands sold in all stores. The local management are in control for obtaining goods from local suppliers in order to fulfil customer tastes.In 2001 Waitrose itself has encouraged the use of local produce by stocking over two thousand lines alongside other large chains such as Asda and Co-operative Group (Morrell, 2010). Another method used within this structure involves a centralised buying team who select a range of goods from which store level managers choose according to the desires of their consumers. Whilst this does not entirely give the opportunity for the store manager to select exact products for their outlet, it does allow them to have some say within the buying decisions.An example of this would be the franchise restaurant Subway, where their Head Office takes control of the marketing, menus and food quality but the store managers themselves take cont rol over matters such as hiring and training of staff (DuBrin, 2009). A further illustration would be the famous clothes apparel Benetton, who create a variety of styles. Although the individual licensee cannot buy from outside suppliers, the single units have the opportunity of selecting the clothes from the company that they believe will suit best with their customer (Diamond & Pintel, 2008).A combinative method fulfils the demands and expectations of customers through the organisations ability to buy centrally, prices are more competitive and the local taste is also met (Bruce, 2004). The roles and responsibilities of a retail buyer can vary in terms of what purchasing structure is used within a business. For a small organisation the buyer can be involved with the sales and promotional sides of the business whereas in large chain stores they have various positions at different levels such as buying directors, managers, buyers, buying assistants and trainees (Goworek, 2001).Single units opt for a decentralised buying approach where the store level management are responsible for all buying tasks. Shop owners operate their own store as they believe they could provide a tailored product and service specific to their customer. Independent stores generally sell one arrangement of products or restricted amounts of merchandise; this is purchased by the store level manager. Within single units the owner takes on many roles but with chains, that have hundreds of stores, the role of the buyer becomes more constrained and focused on purchasing (Diamond & Pintel, 2008).A crucial skill of the buying team within a centralised structure is to be efficient communicators as they are constantly speaking with suppliers and other departments. As the distance between stores increase, it becomes more challenging for a buyer to make frequent visits to each store. These units are controlled at Head Office with very limited contact occurring between buyer and store manager. The main focus being purchasing and communication is achieved through telephone and e-mail, information is also accumulated via electronic reports (Diamond & Pintel 2008).Within a smaller business the range of merchandise is usually wider, for example men’s business-wear which would include suits, shirts and ties. With large chain store such as Bhs and Oasis, buyers are given a more concentrated product range for instance men’s shirts. This in turn leads to further pressure to generate more sales for their specific department. In comparison to individual stores which acquire a more flexible buyer with a broader skill set to assist with quality control.The roles and responsibilities of a buyer within a combinative structure is a mixture between the buying department at Head Office purchasing the core lines of a range and the store manager’s contribution to providing the store with local good they believed to cater to needs of their customer. This could be difficult to ma nage as purchasing will take place at both levels, for this to be successful, the general manager and the buying team would need to communicate regular so that merchandise within the store was consistent.Overall a buying structure is needed in order to help support a retailing company deliver its market with a carefully selected product range, providing them with a competitive advantage and in turn hopefully generating profit. Three main approaches were evaluated and linked with different types of businesses which best suited them. Centralization is more broadly used by larger retailers such as chain stores; decentralization provides a structure for independent retailers and thirdly a combination of the two which takes elements of both of these to create a core line as well as using local produce.When companies are considering both the handling of data and of merchandise then the decision must be made as to which is the preferred method. A centralised approach allows organisations t o have a larger buying department with greater efficiency which becomes more focused on areas of purchasing. Some retailers see this as restricting as store managers have limited say within this process, therefore they opt for a more flexible method offered within the decentralised approach.After clear assessment of all three structures it was concluded that a combination of centralised and decentralised approaches would be an overall satisfactory method to put in place for most organisations as the main ranges within a retailer would be controlled by Head Office with an experienced buying department but also store level managers would contribute to the buying decisions as they had expertise with what the customer would desire. References Aufreiter, N. , N. Karch and C. Smith Shi (1993) ‘The engine of success in retailing’.McKinsey Quarterly, 3, 101-116. Bruce, M. (2004). The anatomy of retail buying. In: Butterworth-Heinemann, E International retail marketing : a case study approach . Oxford: Elsevier Ltd. 64-68. Diamond & Pintel. (2008). The Buyer's Role. In: Vernon R. A Retail Buying. 8th ed. New Jersey: Pearson Education Inc.. 3-32. DuBrin, A. (2009). Organizing. In: Calhoun, J and Acuna, M Essentials Of Management. 8th ed. Mason: South-Western Cengage Learning. 219-295. Fernie, J et al. (2003). Principles of Retailing. Oxford: Butterworth-Heinemann. p145-150 Goworek, H. (2001).The Role of the Fashion Buyer. In: Blackwell Science Ltd Fashion Buying. Great Britain: DP Photsetting. 4-14. Hirschman, E. C. ; Stampfl, R. W. (1980). Roles of retailing in the diffusion of popular culture: Microperspectives. Journal of Retailing 56 Kang, KY. (1999). Conceptual Framework: Retail Buying Process. In: Kang, KY Development of an Assortment Planning Model for Fashion Sensitive Products. 1-14. Kokemuller, N. (n. d). Decentralized Company Business Structure. Available: http://smallbusiness. chron. com/decentralized-company-business-structure-20629. tml. Marks and Spencer. (2013). Careers. Available: http://corporate. marksandspencer. com/mscareers/opportunities/head_office_roles/headoffice_buying. McGolderick, P. (2002). Product Selection and Buying. In: Alcock, T and Howell, C Retail Marketing. 2nd ed. Berkshire: McGraw-Hill Education. 279-301. Morrell, L. (2010). The benefits of local sourcing. Available: http://www. retail-week. com/in-business/supply-chain/the-benefits-of-local-sourcing/5010688. article. Rosenbloom, B (1981). Retail Marketing. New York: Random House. Singer, N and Abelson, R. (2010).After Recalls of Drugs, a Congressional Spotlight on J. ; J. ’s Chief. Available: http://www. nytimes. com/2010/09/29/business/29tylenol. html? pagewanted=all;_r=0. Stampfl, R. W (1978). Structural constrains, consumerism and the market concept, MSU Business Topics, 2 (4), 37-66. Varley, R. (2005). The Role of Product Retail Managers. In: Taylor and Francis Retail product management : buying and merchandising . 2nd ed. Oxon: Routl edge Ltd. 21-41. Wang, L. (2010). Buying committees in Chinese retail industry. Asia Pacific Journal of Marketing and Logistics. 22 (4), 492-511.

Things You Wont Like About Real Life Samples of Fallacies of Racism in a Summary for Essay and Things You Will

Things You Won't Like About Real Life Samples of Fallacies of Racism in a Summary for Essay and Things You Will The Unexpected Truth About Real Life Samples of Fallacies of Racism in a Summary for Essay Sparks acknowledge the presence of racism in Alabama. The Racism essay written doesn't eliminate the significance of the psychological factors or experiencing a challenging childhood may in some instances trigger a negative feeling against a specific race. When looking at the connection between discrimination and education, it is not possible to prevent a consideration of the idea of affirmative action and racism. Both are a historic representation of what's a true suffering for black folks. Until every person has been judged only as a man or woman and much less a member of a minority or majority, we cannot say that there isn't any racism in the society we are living in. Another problem that leads to racism in society is the violence, some individuals are capable of physical assault and verbal mind to another individual, given that rejection and intolerance gets extreme towards the individual who's attacked. New Ideas Into Real Life Samples of Fallacies of Racism in a Summary for Essay Never Before Revealed The welfare program is wholly unnecessary. Racism essays are a frequent topic for research and dissertations as students have a tendency to figure out the causes that result in racism. In conclusion, the present essay has con sisted of a discussion of many facets of the matter of discrimination in education within the States. This sample education essay explores the problem of discrimination in education within the USA. Critical thinking involves using an unbiased procedure for evaluation. Summarize A conclusion is a vital portion of any causal essay. Below, you will find 20 causal essay topics for various degrees of difficulty. What's more, you have an outstanding collection of causal analysis essay topics. Proceeding from this, the constant psychological effect on the freedom of choice of an individual violates the chance of adequate thinking in the procedure for buying goods or solutions. For some folks, it may take a while of contemplating to come across the fallacy in this Mercedes Benz commercial. Because children are in the majority of cases not able to afford or drive a vehicle, there isn't much reason to attempt to persuade them. The sole important point to understand is what the major goal of such writing is. Why Almost Everything You've Learned About Real Life Samples of Fallacies of Racism in a Summary for Essay Is Wrong Racism has been an issue that has existed for centuries. I witnessed a variety of prejudice against broad range of races. Maybe it doesn't exist where you reside, but any place that there'll be adults, teens, or children of distinct races interact together there's a chance of prejudice. Although there's been an increase in support for neo-fascists in the previous decade of the 20th century, there should be a movement to end it. Real Life Samples of Fallacies of Racism in a Summary for Essay Options The dialogue proved to be a parliamentary debate on whether the usage of marijuana ought to be legalized. In the texts I have studied, the one key results of racism was violence. The fallacies however are among the very best beliefs that regulate the society today. Therefore, someone's motives are dependent on the actions he chooses to car ry out. Nevertheless, these equality rights weren't achieved in this time. Mark is deeply offended by Josh' comments that Fascism is the sole suitable rule for the contemporary system of corruption and total absence of order. Discrimination denotes the custom of providing preferential therapy, or denying equal therapy, for a given a person on the grounds of her or his demographic characteristics. What the In-Crowd Won't Tell You About Real Life Samples of Fallacies of Racism in a Summary for Essay The worst thing is that form of illness can destroy to the person that has it and also to folks that are victims of this one. To begin with, there's an attack against the character of the individual making the claim. Furthermore, the situations that the humans deal with bring them to particular conclusions that normally bring them to think of things which may happen next as a consequence of the situations they are supposed to face at present. If that's the case, then the individual who did it was probably a racist individual. This argument was fallacious as it includes the misuse of reasoning also called generalization. Forecasting in the event that you decided to describe the outcome of a particular event, try forecasting. This sort of fallacy may have a real conclusion, however, so long as the reasoning is fallacious there's no reasoning to accept that conclusion based on that reasoning. For the large part, most fallacies are like these three in the simple fact that they're ethically immoral due to their selfish ways. It must be noted that the media has ever played a critical role in the growth of culture. The degree of development of television in america has no analogs on earth. Many people don't search for the very same qualities in different groups they admire in their own. Television has played an important role in the progression of modern American culture.

A Character Comparison of Macbeth and Prospero from...

These two Shakespearean characters, Macbeth and Prospero, from Macbeth and The Tempest can greatly compare to one another. From the very beginning, these two men are hard to understand and seem like your average warrior and ruler. Both of these characters are dealing with struggle of power; however, they both deal with this issue in different, interesting ways with different results. At the end of these two plays, we meet two entirely different characters than the ones that we were introduced to from the beginning. In Macbeth and The Tempest by Shakespeare, Macbeth and Prospero, the two main characters have a lot in common and can great compare to one another. Macbeth, the main character in William Shakespeare’s play Macbeth, is hard to†¦show more content†¦When Macbeth plots to kill Duncan, his cowardice and self-doubt takes over and he nearly aborts the plan. Bevington describes Macbeth in an interesting way when he states â€Å"Macbeth is portrayed throughout the play as an antihero.† However, when Lady Macbeth finds out she insists on doing the deed herself, as she thinks her husband is too soft to finish Duncan off. After the murder, Macbeth feels the need to secure his throne, thus plotting several more murders to ensure his power; however, a sense of guilt consumes him. Prospero, in The Tempest, is much different than Macbeth. The pursuit of knowledge is what gets him in trouble in the first place. By neglecting everyday matters when he was ruler, he gave his brother an opportunity to rise up and challenge him. â€Å"I, thus neglecting worldly ends, all dedicated to closeness, and the bettering of my mind.â⠂¬  (Act 1 Scene 2) To secure his position of power, he uses his magical knowledge and no mercy. In Macbeth and The Tempest, by Shakespeare, both of these interesting characters experience a change of heart. As Macbeth’s world falls apart in the end, Macbeth feels a sense of relief. Macbeth was never cut out to take someone’s life without feeling guilt and remorse. With the entire English arm surrounding the gates, he isShow MoreRelated The Supernatural in Shakespeares Works Essay1747 Words   |  7 PagesThe Supernatural in Shakespeares Works No one questions the fact that William Shakespeare is a pure genius when it comes to creating immortal characters whose characteristics transcends those of the normal supernatural beings, but most students of literature agree that his uses of the supernatural aren’t merely figments of his creative imagination. Every man, woman, and child is influenced by the age into which they are born and Shakespeare was no exception. Not only does his use of supernaturalRead More The Supernatural in Macbeth Essay3374 Words   |  14 PagesThe Supernatural in Macbeth       More than a few elements of the supernatural can be discovered within the action and dialogue of Shakespeares plays.   However, the extent and nature of those elements differs to a large degree.   There are traces of it to be found in Henry V, Pardon, gentles all,/The flat unraised spirit that hath dard...to bring forth/So great and object (Lucy   1).  Ã‚   There are also elements of it apparent in Winters Tale, What I did not well I meant well (Lucy  Read MoreShakespeare and Supernatural Elements1772 Words   |  8 PagesNo one questions the fact that William Shakespeare is a pure genius when it comes to creating immortal characters whose characteristics transcends those of the normal supernatural beings, but most students of literature agree that his uses of the supernatural arent merely figments of his creative imagination. Every man, woman, and child is influenced by the age into which they are born and Shakespeare was no exception. Not only does his use of supernatural elements within his works reveal theRead More Freedom and Servitude in Shakespeares The Tempest Essay3355 Words   |  14 PagesFreedom and Servitude in Shakespeares The Tempest What is slavery? Is it an institution? A mental state? A physical state? Is it human nature? Or is, â€Å"†¦slavery is†¦an inherent, natural and eternal inheritance of a large portion of the human race† (Ruskin 307). Whether or not any one of these options is true, the fact remains that each says something about humanity. Therefore, when a play like The Tempest comes along, centering on the themes of freedom and servitude, one must look for